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What Makes a Game—In Game Advertising, Why are People Mad?

It’s not as bad as people think

Product placement is nothing new to the world of the mass media. It has been in movies and TV shows for years now and is considered a very effective way of advertising a product inside of a piece of entertainment. Reese’s Pieces probably would not exist today if it wasn’t for E.T. and M&Ms being too snobby to show their product in a movie. Of course, game publishers at some point realized that, “Hey! We can make even more money if we sell ad space inside the game!” A cry was heard from the internet as people were angry that their sacred form of entertainment was being tainted by the man.

"The trailers are the best part!"

"The trailers are the best part!"

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